Market Research and Analysis:

• Conduct and present market research to understand the competitive landscape and industry trends.

• Identify key opportunities and differentiators in the space.

Brand Positioning:

• Define the brand’s unique value proposition, mission and vision.

• Determine the brand’s tone of voice and personality.

Target Audience Profiling:

• Define primary and secondary target audiences and develop detailed customer avatars.

Naming:

• Craft a compelling list of name options that stands out in the industry and reflects the brand's personality.

• Recommend a trademark attorney and work closely with them to secure legal clearance for the shortlisted names.

Brand Messaging:

• Develop a manifesto, taglines, and key messaging that clearly articulate the company’s vision and offerings, tailored to resonate with the target audience.

Logo Design:

• Design a logo that reflects the brand’s strategy and identity.

• Create variations for different uses (e.g., horizontal, vertical, icon-only).

Color Palette Development:

• Curate a distinctive color palette that embodies the brand's ethos and sets it apart in the industry.

Typography:

• Curate a group of fonts that align with the brand's personality and are easy to read across various mediums.

Brand Patterns and Icons:

• Design custom patterns, illustrations, or icons that can be used in branding materials and will help build brand recognition. 

Brand Style Guide:

• Develop a comprehensive brand book to protect the brand’s consistency. The brand book will outline the brand’s identity in detail, defining the rules for logo usage, color codes, typography, imagery styles, and design principles.

Website Design and Development:

• Design a compelling, user-friendly, responsive website that communicates the brand’s identity and services to the audience.

Social Media Branding:

• Develop consistent social media profiles across relevant platforms (LinkedIn, Facebook, Instagram, TikTok etc.).

• Create branded social media templates for future posts, stories, and ads.

Digital Marketing Materials:

• Design email templates for newsletters.

Stationery Design:

• Design business cards, letterheads, envelopes, and other office stationery.

Marketing Materials:

• Create brochures, flyers, postcards, and posters that communicate services and promotions.

Launch Strategy:

• Develop a strategy for introducing the brand to the market.

Launch Advertising Campaign:

• Create a campaign that launches the new brand through print,